Promotional Campaign for Ahwaan Foundation

Ahwaan Bal Mukti Andolan (ABMA)

Designing Promotional Campaign

For success of the ABMA rally, mass awareness and attracting the volunteers was very crucial. With this objective in mind the campaign was designed by D&A CL.

For the awareness campaigns we came up with a marketing strategy consisting of

(a) Positioning:

• Number of ways to gain credibility amongst the general public like associating with a public figure, affiliations with other reputed NGO’s and support from the UN.
• A multipurpose promotional video for explaining the occurring problem and the role of Ahwaan foundation to 
• Attract more sponsors
• Inspire general masses to be part of the rally
• Attracting the youth to become volunteers and help them in this noble cause 

(b) Promotions

• We presented a plan explaining various new and innovative ideas to promote themselves and the campaign. (including online promotions, video & print media, personal selling)

Since ABMA mass rally was scheduled in the month of September 2009, a sound strategy was an immediate and eminent requirement for them. The output we delivered fulfilled there requirement and was immediately put in practice.

D&A Creative Labs