Kurl-On line up of mattresses. ^^
A new print ad created by D&A CL combining some previous ad attributes to reposition the different brands within Kurl-On.
Old Newspaper Ad
Positioning Statement
Current - "Pure Sleep, Nothing Else" - No convincing reason for change, Pure Sleep not a unique association
D&A CL Suggestion - Revert back to old statement - "India’s largest selling mattress"
Reasons:
- Provides credibility
- Emphasis on being “People’s Choice”
- Perception of “Being the best”
* Disclaimer: This is pure work of creativity & imagination and is no where related to the actual brand Kurl-On or the company.
Comments and Suggestions are very much welcomed by D&A Creative Labs
D&A Creative Labs
No comments:
Post a Comment