Kurl-On Campaign*

 

Kurl-On line up of mattresses.  ^^ 


A new print ad created by D&A CL combining some previous ad attributes to reposition the different brands within Kurl-On.


Old Newspaper Ad

Positioning Statement

Current - "Pure Sleep, Nothing Else" - No convincing reason for change, Pure Sleep not a unique association 

D&A CL Suggestion - Revert back to old statement - "India’s largest selling mattress" 

Reasons:  

      - Provides credibility 

      - Emphasis on being “People’s Choice”

      - Perception of “Being the best”

  
* Disclaimer: This is pure work of creativity & imagination and is no where related to the actual brand Kurl-On or the company.




Comments and Suggestions are very much welcomed by D&A Creative Labs


D&A Creative Labs