MTV Nomads - First Online Scoop!!!

MTV Nomads is the original creation by Banana Entertainment, a part of D&A Creative Labs. It is a reality survivor game show solely based on surviving.

It also was the winner of All India Viacom DSDSC Contest 2008.

Unseen Director cut promos -


Promo #1

A classic initial promo. This is what builds up the curiosity of the show. Its a reality survivor game show but what sorts????

Promo #2

 

Now comes the second sorts of promos, the ones with some information (but not too much) to keep the minds of the viewers busy, calculating, trying out various combinations to figure out the show, the mechanism and the working. 

Promo #3,4

Classic Audition Posters - The sole purpose of these promos is to present a challenge in front of the youth, to create awareness. 

• Conducting various adventure contests at renowned campuses across the country before the auditions start
• Showing teasers of the show in various TV channels (emphasis on Prize Money)
• Communicating auditions details (date and venue) through a 360 degree campaign

Promo #5

POD Posters - Presenting the various Points of Difference (POD's) of the show and emphasizing again and again on "pure guts". 

Unlike other TV reality shows MTV Nomads have
       - NO VOTE-OUTS
       - NO PUBLIC POLLS
       - NO GALS
       - Just PURE GUTS

So long folks......Stay Tuned for more........

Disclaimer :- This was created for contest purposes only. MTV and VIACOM have nothing official to do with it.

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D&A Creative Labs

All rights reserved.

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PUBCOM Introduction Video

This is the introductory video of the Publicity Committee (PUBCOM) at T.A.Pai Management Institute (TAPMI) for 2007-09.

Kurl-On Campaign*

 

Kurl-On line up of mattresses.  ^^ 


A new print ad created by D&A CL combining some previous ad attributes to reposition the different brands within Kurl-On.


Old Newspaper Ad

Positioning Statement

Current - "Pure Sleep, Nothing Else" - No convincing reason for change, Pure Sleep not a unique association 

D&A CL Suggestion - Revert back to old statement - "India’s largest selling mattress" 

Reasons:  

      - Provides credibility 

      - Emphasis on being “People’s Choice”

      - Perception of “Being the best”

  
* Disclaimer: This is pure work of creativity & imagination and is no where related to the actual brand Kurl-On or the company.




Comments and Suggestions are very much welcomed by D&A Creative Labs


D&A Creative Labs

Promotional Campaign for Ahwaan Foundation

Ahwaan Bal Mukti Andolan (ABMA)

Designing Promotional Campaign

For success of the ABMA rally, mass awareness and attracting the volunteers was very crucial. With this objective in mind the campaign was designed by D&A CL.

For the awareness campaigns we came up with a marketing strategy consisting of

(a) Positioning:

• Number of ways to gain credibility amongst the general public like associating with a public figure, affiliations with other reputed NGO’s and support from the UN.
• A multipurpose promotional video for explaining the occurring problem and the role of Ahwaan foundation to 
• Attract more sponsors
• Inspire general masses to be part of the rally
• Attracting the youth to become volunteers and help them in this noble cause 

(b) Promotions

• We presented a plan explaining various new and innovative ideas to promote themselves and the campaign. (including online promotions, video & print media, personal selling)

Since ABMA mass rally was scheduled in the month of September 2009, a sound strategy was an immediate and eminent requirement for them. The output we delivered fulfilled there requirement and was immediately put in practice.

D&A Creative Labs

The power of POWER!!

 

Presenting the all new power logo which displays more aggression and power. This is one of my designs to revamp the whole brand in terms of its branding and positioning. Other posts regarding the same would follow soon. 

Initially when Power was launched it was positioned as a sportswear brand. As per brand’s original image of a sportswear shoe a tagline of “athletic sportswear” was given to it. At that time the brand (in India) with the absence of sports majors like Nike and Adidas was one of the largest selling branded sports wear shoes. Then came the time of liberalisation and all new kinds of international brands started entering India and the competition became cut throat. Due to the advent of these powerful brands the market share and the sales of power went down although the demand for such shoes was increasing. So Power changed its positioning from sportswear to target the youth and tried to mix the elements of fun, youth, rebel elements and no signs of any sports (evident in the ads). They moved away from their core positioning as a sports wear shoe. The tagline was also changed to “Be smart” (which in itself is very weak). The image of the company was lost and the brand started to sink.

As observed in the research the reasons for such were many like the low brand awareness levels in today’s youth, unavailability of variety in shoes/designs etc., less reliability and Durability.  

Resurrection of the brand named “POWER”:

The segmentation and the targeting structured would remain the same for the brand as it is currently. The positioning of the brand however needs to be changed drastically.

As seen in the current positioning by the promotions and Ads the company is positioning the brand in the wrong manner.  The right way of positioning the product is to get back to the basics and position the brand in the manner it was created to be, i.e. its association with sports is the main link here. The brand should be once again positioned as a sports wear, innovative, multipurpose, and stylish and still be associated with sports. All the big brands today like Adidas, Nike or Reebok are doing the same. The target group of these shoes are mostly players themselves or are heavy followers of sports like football, tennis and above all Cricket (especially in India), and if not the case they still are influenced by them most of the times.

So the way it might be projected should be as the brand which is a durable and stylish sportswear for any and every sport. 

Disclaimer: This is pure work of creativity & imagination and is no where related to the actual brand POWER or the company BATA.